"What if" Hotels Did Not Discount As A Knee-Jerk Reaction?
publication date: May 3, 2012
Economic theory also holds that an inverse relationship exists between price and demand - as one goes up the other goes down. Analysis of the STR reported increase in hotel demand for 2010, when compared to the underlying change in the domestic economy suggests that low room rates likely contributed to the surprising surge in the volume of hotel guests during this period. Since price and demand are related, analysis of the Revenue per Available Room (RevPAR) statistic is more appropriate than a singular focus on ADR.
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