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Analysing the Profitability of Different Types of Customers

publication date: Apr 11, 2011
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Edward Nevraumont, senior director - customer loyalty, Expedia on predictive analytics, and using the same to mine and analyse the data gathered from web traffic and bookings on a website.

Technological breakthroughs have provided the ability to manage and make sense of vast amounts of hitherto unrelated data.

Several sectors including the travel industry are now leveraging this data through business analytics, according to SAS, a specialist in this arena. There are quite a few facets of this discipline. Companies are using customer loyalty programmes and predictive modeling techniques to identify and retain the most profitable customers.

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