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Multicultural marketing key to new hotel demand

publication date: Jun 11, 2012
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The U.S. hotel industry’s traditional core target market of white males is trending downward, and many hoteliers are either ignoring this fact or have yet to implement the steps necessary to make up market share.

The reasons for this oversight are many but underlying the issue revolves around diversity. While the male Caucasian population is decreasing, many otherwise savvy executives have yet to recognize the millions of women, Hispanics, African-Americans, Asian-Americans and members from the lesbian, gay, bisexual and transgender community who are replacing them.

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