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Case Study: How an Integrated Online Marketing Strategy Helped Drive Brand Awareness

publication date: Feb 7, 2013
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The Challenge     

Based in Asheville, North Carolina, The Biltmore Company includes the 8,000 acre estate, Biltmore House and Gardens, Inn on Biltmore Estate, Biltmore Estate Wine Company, and Biltmore For Your Home, the company's branded products division.

Biltmore needed to create and manage an integrated online marketing strategy to align with changing consumer behavior and industry trends in order to drive revenue, increase estate visitation and improve marketing ROI.   

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