Operations Planner
«  »
SMTWTFS
 1
2345678
9101112131415
16171819202122
23242526272829

Three Myths about What Customers Want

publication date: Oct 16, 2012
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.

HBR Blog Network

Three Myths about What Customers Want

This post is the last in a three-part series.

Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.



Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.

Search the Site