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Hospitality Tip of the Week™: Focus on Matching Needs and Wants

publication date: Jul 29, 2014
 | 
author/source: Zig Ziglar
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Focus on Matching Needs and Wants 
" No Need: We don't just sell people what they need- we sell them what they want. 
The approach is to make what they need so appealing that they will want it.
When you combine wants and needs, sales increase. "
Zig Ziglar


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