Hotel Revenue Management

Download Print Send a summary of this page to someone via email.

 HospitalityEducators.com has become the #1 website for independent hotel owners and managers, with more than 1300 resources available to members.

Recent articles

  How To Maximize Your PPC Budget: Use Negative Keywords
May 17, 2012
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we"ll begin by listing the adverse effects of not doing so.   How To Maximize Your PPC Budget: Use Negative Keywords
  The Cost of Hotel Marketing
May 10, 2012

 

Infographic: The Cost of Hotel Marketing

We’ve partnered with Killer Infographics to combine some of the best hotel marketing knowledge out there with buuteeq’s unique insights to produce this infographic about hotel Internet marketing. Here are some of the key things to take away from our research:

  • It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
  • Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
  • The largest margin of profit comes from mobile bookers.
  • Social media campaigns encourage more bookings than traditional email campaigns.
  How to Convert Business on Your WEBsite
May 10, 2012
This article is from the Summer 2011 issue of Hospitality Upgrade magazine
  The Competition to Cater for Women Business Travellers
May 7, 2012
Female centric" - the buzz words at the heart of the new business women's movement -

Currently hospitality is extended to many women by many a hotelier. Wanting to remaining competitive and in tune with customer needs and preferences, chains, groups and independent hoteliers are looking at ways to cater specifically for women.
  Link Building Ideas For Online Hotel Marketers to Get New Customers
May 4, 2012
Do you have a website you are trying to market online? Do you want to get more paying customers?

If you answered yes to these two questions, this article is for you.
  L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S
May 3, 2012
As we rebuild our focus into an anticipated recovery over the next 6-24 months (depending on the particular forecast for specific markets), those practical industry leaders will recognize that NOW is the time to pay attention to those professionals in our organizations that are the key components of why guests will stay with our businesses. 

 There are many issues facing the diverse world of hospitality and today’s managers need to be aware of that diversity, regardless of their own special focus As an individual who has been involved with well thought-out learning as both an academic and a corporate educator, I have come to recognize that delivering a balance of real-world business skills and comprehension with structured learning is essential to long-term success.

CONTINUE READING ABOUT ONE OF THE BEST PROGRAMS AVAILABLE TODAY -  a one of a kind, all-in-one hospitality training event that has been awarded best Educational Program in the nation by the International Society of Hotel Association Executives. 
  "What if" Hotels Did Not Discount As A Knee-Jerk Reaction?
May 3, 2012

 Economic theory also holds that an inverse relationship exists between price and demand - as one goes up the other goes down. Analysis of the STR reported increase in hotel demand for 2010, when compared to the underlying change in the domestic economy suggests that low room rates likely contributed to the surprising surge in the volume of hotel guests during this period. Since price and demand are related, analysis of the Revenue per Available Room (RevPAR) statistic is more appropriate than a singular focus on ADR.
  Revenue Management for Today & Tomorrow - 10 Questions to Consider from the HSMAI Revenue Management Advisory Board
May 1, 2012
the HSMAI Revenue Management Advisory Board
Euripedes famously said, "Question everything." That is our challenge to you in 2011. It is by asking questions - of yourself, your staff, your partners, your bosses - that you will uncover the insights and answers to guide you on your path of continuous improvement in your revenue management efforts, and to maximize revenue optimization.

This article presents the top 10 questions we think you should be asking and thinking about this year. We will be expanding on these questions and others throughout the year with articles, webinars, virtual brown bag discussions, the annual Revenue Management Strategy Conference in June, and supporting tools that will assist you in answering them - and implementing effective strategies and tactics in your organization.
 
more articles >>