Hotel Marketing & Sales

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 HospitalityEducators.com has become the #1 website for independent hotel owners and managers, with more than 1400 resources available to members.

Recent articles

  How Do You Make The Decision If You Need A Person Dedicated To Selling The Services Of Your Hotel?
May 17, 2012
Most hotels with more than 100 rooms are likely to have one or more people focused on property sales. Depending on the meeting space or food & beverage options, there may be staff assigned to catering sales as well. Many hotels, especially rooms’ only properties, have come to rely on their location or brand affiliation. The question posed above, though, concerns what factors one needs to consider. The numbers of rooms, competitive set, your brand or location are all ingredients, but they are not the only factors.
  How To Maximize Your PPC Budget: Use Negative Keywords
May 17, 2012
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we"ll begin by listing the adverse effects of not doing so.   How To Maximize Your PPC Budget: Use Negative Keywords
  How to Sell More Travel with Tourism Social Media Marketing
May 13, 2012

Are You Missing This tourism Marketing Gold Mine?

Find out what influences travelers the most?

Tourism Marketing Fact:

  • Before 40 million monthly travel and leisure consumers make a purchase decisions about a destination, hotel, resort, vacation rental or B&B, tour and even what restaurants they will eat in, they visit this global website.
They are all looking for this one thing, that is a a major influence on if they give their travel money to you or someone else...
  A "What If" Approach on Assessing Performance from An Industry Leader
May 11, 2012
HVS International Stephen Rushmore is president and founder of HVS, a global hospitality consulting organization with offices around the world. Steve has provided consultation services for more than 12,000 hotels throughout the world during his 35-year career and specializes in complex issues involving hotel feasibility, valuations and financing.
  Talk Radio Featuring HospitalityEducators.com
May 11, 2012
HospitalityEducators.com on Talk RadioThis " Bottom Line" discussion with Kathleen Hogan and John Hogan of HospitalityEducators.com focuses on a number of topics including: Profitability, Operational Management, Leadership Development, eCommerce, Marketing and Talent Management.
  Hospitality Conversations : Using Business Networks Productively Or Recovering Lost Customers After a Renovation
May 10, 2012
A related column in this series titled “A Common Sense Review Process for Capital Investments” addressed the logic and an approach in planning and executing major projects.

Both a certain financial amount and government regulations relating to depreciation tables define most major capital projects. These ventures usually have some sort of potential risk. The ROI (Return on Investment) is usually justified by an expected improvement in the profit potential, by complying with brand standards/requirements (if appropriate) or by introducing significant physical additions or improvements, such as adding a new wing, spa, meeting space, retail, etc. that should increase revenues and the overall value of the hotel.


  The Cost of Hotel Marketing
May 10, 2012

 

Infographic: The Cost of Hotel Marketing

We’ve partnered with Killer Infographics to combine some of the best hotel marketing knowledge out there with buuteeq’s unique insights to produce this infographic about hotel Internet marketing. Here are some of the key things to take away from our research:

  • It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
  • Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
  • The largest margin of profit comes from mobile bookers.
  • Social media campaigns encourage more bookings than traditional email campaigns.
  How to Convert Business on Your WEBsite
May 10, 2012
This article is from the Summer 2011 issue of Hospitality Upgrade magazine
 
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