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Recent Articles in Hotel Front Office
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10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace
Mar 20, 2018
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In my career as in yours, we have all seen people unexpectedly succeed and others that we believed would be the likely winners falter. In hotel sales, that can be especially true and I believe at least a portion of those outcomes are based on the “high touch” side of our industry. While we have the benefits today of technology that can track and measure statistics with incredible speed, the human interaction remains the fundamental core of success in hotel operations and sales. In a recent column, I mentioned 10 mistakes to avoid. Here are ten action steps that should help increase the likelihood of success.
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A 10 step Plan on How to Market a Hotel
Mar 19, 2018
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Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with new developments every day, week and month …
Here is a 10 step plan on how to market a hotel. |
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Making Customer Service Real
Mar 16, 2018
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Customer service is one of the most personal experiences in all of hospitality and is, at times, difficult to measure. It can often be the deciding factor in a hotel or restaurant customer's satisfaction and intent to return.
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A short history of hotels
Feb 1, 2017
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How do you build loyalty at your hotel?
Dec 26, 2016
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How do you build loyalty at your hotel? Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
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A Dozen Ways to Protect Your Business from Lawsuits
Dec 7, 2016
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A Dozen Ways to Protect Your Business from Lawsuits
Small businesses are sitting ducks for legal actions. According to the U.S. Chamber of Commerce, abusive lawsuits cost small businesses $88 billion a year.
Even if you are in the right, it can cost you serious time and money to defend yourself. And sometimes, you can be forced to pursue legal action to enforce your rights. According to an SBA report, legal fees of small businesses can range from $3,000 to $150,000. A better course of action is to avoid legal problems. Here are a dozen ways to keep your business safe, or at least as safe as possible.
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What we have here is a FAILURE to COMMUNICATE by Dr. John Hogan
Dec 5, 2016
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Hospitality Tip of the Week®:
The most successful hospitality businesses are the ones that listen to their customers, address their needs and continuously improve their service and product delivery.
What are you doing at your hotel, restaurant or hospitality business?
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30 simple, inexpensive ways to ‘wow’ guests
Dec 3, 2016
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I can distinctly remember the first time I was truly “wowed” during a hotel stay. It was during my first year at HotelNewsNow.com when I attended The Hotel Ezra Cornell event at the university’s on-campus Statler Hotel. I was so impressed with the property’s personal, attentive and cheery staff, that I detailed the experience in a blog titled “Five no-cost tactics that add value.” It remains one of my most-read blog entries to date.
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Customer Service - a Training Video
Nov 21, 2016
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This short video clearly demonstrates some do's and dont's of customer service, hospitality training and general management attention to the guest experience! |
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Hazard Awareness: See Something - Say Something
Sep 14, 2016
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Can you identify the materials in the following photographs?
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Hotel sales managers who excel use a flat list
Sep 14, 2016
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he entire concept of the flat list is one that applies equally well to other industries, not just to hotel sales managers. I’ve asked lots of sales experts in other fields, and the flat list concept for great sales people is one that crosses all markets.
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The Three Ingredients of Engaging Service
Aug 2, 2016
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A personal experience from Bryan Williams, Guest Columnist @ HospitalityEducators.com |
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