Recognizing there is Not Only One Approach in Building Revenues
publication date: Jul 25, 2010
In the past quarter, I have read at least 20 columns on strategies to encouraging revenue growth, with many of them offering contrasting opinions and options. This is the fourth economic crisis I have had to address within my career. Each was painful at the time and both failure and success were part of the solutions for us all. With that recognition, I am revisiting the discussion on discounting and rate strategies by sharing some industry recognized leaders’ comments and opinions.
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