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Hotel Revenue Management
Hotel Revenue Management
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Recent articles
How to Maximize Revenues and Minimize Costs
May 22, 2013
Some of today's most profitable hospitality organizations are the lowest-cost competitors in their industries. Where these organizations really shine is in getting the balance right - implementing revenue management techniques and formulating a distribution strategy to maximize revenues and minimize costs.
How do guests book a last-minute hotel room?
May 7, 2013
Changes We Will See In Hotel Marketing
May 5, 2013
Experimentation is always expensive in terms of time and human resources. The simple fact is that the basic tactics of hotel sales and marketing still work. Revenue Management Expert Neil Salerno 's impression was that, in recent years, many hoteliers have drifted away from the basics, in favor of new technology and the many unrealistic promises about the use of non-travel related social media. He opined that this type of social media has not yet made any impact for individual hotels.
A web site is absolutely useless unless search engines can find it.
May 2, 2013
Search engine optimization is the process of improving the volume and
quality
of traffic to a web site from search engines via “natural” or “organic” search results for targeted keywords. Usually, the earlier the site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site.
Forget the Metrics, How About Making Money? -
Apr 23, 2013
Every revenue manager has a different opinion on which revenue management metric is the 'best' - in fact, there are probably as many opinions as there are revenue managers
A Message from Retail - what is happening to your BRANDS?
Apr 23, 2013
In August I wrote a short article about The Death of a Salesman. I now refer to it as my obituary as a former CMO of many fine companies I had the privilege to work with.
(Read It Here)
Take a look at most of the manufacturer websites in ourmarketplace. They are NOT good and since I’ve already printed my obituary I can safely say they stink! Add that to the bulk of retailers who also have lousy sites…if they even have one…and you have a strategy for disaster Bill Napier
Hotel Packaging Can Add Significant Revenues and Create Loyal Customers
Apr 21, 2013
Hotel Marketing Coach Neil Salerno shares his insights on the value of packaging, quality content in onsite messages and the need for creativity in this artilce on packaging.
Business Acumen will Lead Hotels to Total Hotel Profit Optimization
Mar 25, 2013
Total Hotel Profit Optimization
more articles >>
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