Hotel Revenue Management

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How to Maximize Revenues and Minimize Costs May 22, 2013

Some of today's most profitable hospitality organizations are the lowest-cost competitors in their industries. Where these organizations really shine is in getting the balance right - implementing revenue management techniques and formulating a distribution strategy to maximize revenues and minimize costs.

How do guests book a last-minute hotel room? May 7, 2013

Changes We Will See In Hotel Marketing May 5, 2013: Experimentation is always expensive in terms of time and human resources. The simple fact is that the basic tactics of hotel sales and marketing still work. Revenue Management Expert Neil Salerno 's impression was that, in recent years, many hoteliers have drifted away from the basics, in favor of new technology and the many unrealistic promises about the use of non-travel related social media. He opined that this type of social media has not yet made any impact for individual hotels.

A web site is absolutely useless unless search engines can find it. May 2, 2013: Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results for targeted keywords. Usually, the earlier the site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site.

Forget the Metrics, How About Making Money? - Apr 23, 2013: Every revenue manager has a different opinion on which revenue management metric is the 'best' - in fact, there are probably as many opinions as there are revenue managers

A Message from Retail - what is happening to your BRANDS? Apr 23, 2013: In August I wrote a short article about The Death of a Salesman. I now refer to it as my obituary as a former CMO of many fine companies I had the privilege to work with. (Read It Here)Take a look at most of the manufacturer websites in ourmarketplace. They are NOT good and since I’ve already printed my obituary I can safely say they stink! Add that to the bulk of retailers who also have lousy sites…if they even have one…and you have a strategy for disaster Bill Napier

Hotel Packaging Can Add Significant Revenues and Create Loyal Customers Apr 21, 2013

Hotel Marketing Coach Neil Salerno shares his insights on the value of packaging, quality content in onsite messages and the need for creativity in this artilce on packaging.