Six major hotel companies formed a new online booking service, Room Key, as a way to reduce commission costs paid to online travel agencies (OTAs) like Expedia and Travelocity, whose hotel room sales continue to climb.

Backyard selling continues to be the best approach for hotels. This text presents basic techniques and strategies that still get great results. I personally give each new Ayres sales person a copy, and insist they read every page. The smart ones read it more than once, and refer to it regularly. I highly recommend this book for training hotel sales people. There is no better.         Jim Roos, President, Ayres Hotels -