In a few short weeks, the US Government will embark upon a US$15 billion decade long exercise , with results expected to show there is no such thing anymore as the typical American – Joe has gone with the wind.
If this is indeed true, then you can rightly say, there is no typical guest. America may have a population of 300+ million, but China has for times that, and they are expected to be the biggest outbound travelers of this decade – and with a rapidly growing middle class, they are certainly becoming affluent enough. Have you really thought through how this new generation of travelers can positively impact your business?