SoLoMo is no longer a new buzzword for travel brands. Although some airports, like Gatwick, are further down the line with their strategy than others, there is no room for complacency because like everything in the world of online travel, Solomo is evolving and changing rapidly. Pamela Whitby reports
A business plan is a road map, in writing, that serves as the foundation of the business and sets forth the goals and objectives that are projected to be achieved over a five-year period. If a company does a good job at creating and carrying out the plan, the business has a better chance in succeeding as compared to those that don’t.