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A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Lessons From the FieldTM: Common Sense Approaches in Hotel Sales
|by Dr. John Hogan, CHE CHA CMHS
For each of the last several years, I have felt honored to work with the award winning Short Course of the Texas Hotel & Lodging Association. TH&LA for the past six decades has annually offered a week-long course at a very attractive rate for rising hospitality professionals. The program includes a range of well known corporate and academic hospitality educators who lead interactive discussions on the leading topics of the day.
Last year, one of the topic areas I addressed was marketing. Today's rising professionals are very savvy on social media and a number of related areas. Below are a sampling of questions for your review. Mark True or False and take a moment to think why you answered the way you did.
On a personal note, I am excited to have just posted my
Blog # 100 : A Baker's Dozen of Reflections - What our Guests Should Mean to Us | And a Competition!http://hoganhospitality.wordpress.com/2011/05/11/blog-100-a-bakers-dozen-of-reflections-what-our-guests-should-mean-to-us-and-a-competition/
Feel free to share an idea for a column at email@example.com anytime or contact me regarding consulting, customized workshops, speaking engagements ... And remember - we all need a regular dose of common sense.
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today.
www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them Kathleen@HospitalityEducators.com. Special pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES.
Contact: Dr. John Hogan, CHA MHS CHE
|Also See:||Hotel Common SenseTM: Meeting the Need for Talent: A Baker's Dozen of Questions (Part 1 of 2 ) / Dr. John Hogan / May 2011|
|Hotel Common SenseTM: Questions I Wish You Would Ask MeTM: Karl Ruether CHA, CFBE, International Hotelier / Dr. John Hogan / April 2011|
|Hotel Common SenseTM: Stronger Hiring Outlook Means Hospitality Employers Must Step Up Recruitment Efforts; The job markets are changing and candidates will soon have choices again. / Dr. John Hogan / April 2011|
|Hotel Common SenseTM: Five Common Sense Steps to Stronger Public Relations / Dr. John Hogan / April 2011|
|A Smile from HospitalityEducators.com - April 14 - International Moment of Laughter Day / Dr. John Hogan / April 2011|
|Lessons From the FieldTM: Communications 101 - How to effectively use the telephone / Dr. John Hogan / March 2011|
|Principles of Success: Fine Tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage - Part 2 / Dr. John Hogan / March 2011|
|Principles of Success: Fine tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage - Part 1 / Dr. John Hogan / March 2011|
|Hotels Were More Interesting than Selling Insurance: An Unexpected Career; A Professional and Personal Tribute to Neil Salerno, CHME CHA / Dr. John Hogan and Howard Feiertag / March 2011|
|Principles of Success: Evaluate Your Hospitality Business Strategies to Create a Real and Measurable Competitive Advantage / Dr. John Hogan / March 2011|
|Sales Blitzes: A Look At the Benefits of Team Efforts / Dr. John Hogan / March 2011|
|Principles for Success: No Nonsense Benchmarking for Hotels and Hospitality Businesses / Dr. John Hogan / March 2011|
|Principles for Success: What we have here is a FAILURE to COMMUNICATE! / Dr. John Hogan / February 2011|
|Making This New Year's Hospitality Resolutions Last - Part 3; Real and Practical Action Steps #13-28 / Dr. John Hogan / February 2011|
|Making This New Year's Hospitality Resolutions: Real and Practical - Sales Action Steps #1-12 / Dr. John Hogan / January 2011|
|Making New Year's Hospitality Resolutions Real and Practical; A "Fresh Air- New Ideas" Perspective / Dr. John Hogan / January 2011|
|Keys to Success: Be Aware of and Work with the Law; Do Not be Afraid of it / Dr. John Hogan / December 2010|
|Keys to Success: Make Your Hotel More Profitable and Successful - 2011 is the critical time to invest in Your Talent and Your Team / Dr. John Hogan / December 2010|
|Keys to Success: A Common Sense Approach to Success in the Hospitality Industry; 13 Best Practices for Hospitality Training Managers & Directors / Dr. John Hogan / December 2010|
|Hospitality Conversations - Looking Ahead! / Dr. John Hogan / November 2010|
|Learning from The Greatest Business Leaders of the Twentieth Century / Dr. John Hogan / November 2010|
|Five Considerations in Hiring a Hospitality Consultant; Understanding the Qualifications for Effective Hospitality Consultants / Dr. John Hogan / November 2010|
|5 Reasons Using A Qualified Consultant Could Make a Huge Difference in Your Hospitality Business / Dr John Hogan / October 2010|
|Half Luck and Half Brains - Kemmons Wilson's 20 Steps for Success / Dr John Hogan / October 2010|
|Ten Quotes Addressing the Topic of SERVICE / Dr John Hogan / October 2010|
|Hospitality Conversations - Understanding the Developing Perspectives in Quality Assurance (Part 2 of 2) / Dr John Hogan / October 2010|
|Hospitality Conversations - Understanding the Developing Perspectives in Quality Assurance Part 1 of 2 / Dr John Hogan|
|Hospitality Conversations: Examining the Learning Options Available in the Hospitality Field / Dr John Hogan / July 2010|