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2019 Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™ Mar 21, 2019: The Keys to Success™ are results-driven programs aimed at building competitive advantage.

Most of these programs can be offered as either a keynote address or an interactive workshop.

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool Mar 18, 2019: What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels

By Margaret Ady

It's the Size of Your Idea, Not the Size of Your Budget Mar 15, 2019: People often create hotel operating budgets to spend the amount of money available or to capture the amount hoped for, rather than to accomplish the desired outcome or goal. This seminar will consider several ways to encourage hotel staff to think "inside and outside of the box" to improve both financial results and delivery of quality service.

The Art of Selling the Right Room at the Right Price Feb 16, 2019: Revenue Management or Yield Management will help in improving the overall profitability of room sales. The art here lies in not relying on guesswork but having an actionable strategy after gathering enough information and knowledge, using it to anticipate occupancy and market demand and determining how it affects hotel revenue.

The art of selling the right room at the right price or in other words Revenue Management or Yield Management will help in improving the overall profitability of room sales

Asset Management for the Future: Beyond Hotel Cost Containment Feb 15, 2019: Hotel owners and investors have kept cost containment strategies top of mind, but Jones Lang LaSalle Hotels' Andrea Grigg describes how asset managers should look ahead toward controlling the top line and addressing what future needs should now be addressed.

Do It! Blog: Marketing for Smart People™ Feb 14, 2019: Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website.

But cranking out daily content is challenging.

How can you keep the blog post ideas flowing? How can you keep the content fresh and prevent yourself from re-hashing the same old thing?

Here’s a brainstorm of some ideas to get you started, or just keep you going...

Today's Hotel Marketing Competencies Video Feb 13, 2019: HSMAI Insights Interview: how the role and responsibilities of marketing directors has changed in the past five yearsVideo

Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands Feb 12, 2019: With literally dozens of hospitality and hotel brands in every major category of our business, the pressure is very real to capitalize on the value of the brands we represent and use. This seminar offers a fresh look at the ways we use the equity in each of our brands in our everyday business decisions on pricing, purchasing, maintaining quality, and increasing our market share.

Effectively Interacting with the Media - Keys to Success Feb 12, 2019

There are many times in this global economy when our hotel or hospitality business might become the news, rather than be featured in it and that realization is the reason behind this column. The five major points in this column are offered as a primer for positive contact and professional relations with the media.

6 Sales and Marketing Metrics Every Hotel Owner Cares About Feb 11, 2019: Hotel owners and asset managers are frustrated.

They no longer want to hear about "branding initiatives" or fuzzy math from their management teams… they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

So it's important to have complete fluency in the KPIs that affect the bottom line.

The Value of A Good Idea Feb 11, 2019: What's the Problem™? Too small a budget to find new marketing approaches

This video clip identifies the need to be creative and find small points of competitive edge. The short article identifies ways to find and introduce new ways of updating marketing and operational best practices.