A business plan is a road map, in writing, that serves as the foundation of the business and sets forth the goals and objectives that are projected to be achieved over a five-year period. If a company does a good job at creating and carrying out the plan, the business has a better chance in succeeding as compared to those that don’t.
This is a short six letter word, but its definition has meaning to many of us. We all hope and want to make a difference in the lives of those we interact with. We work to positively impact others in our time.
Jack Vaughn (1937-2014) certainly left his mark and a legacy in truly dramatic ways. One of the best tributes that could be offered about Jack would be to recognize the fact that he built his reputation and influenced others in ways that were seldom self serving.
Jack was a private person and that was evident by his quietly blending into the background in the 15 years since he left Opryland.
A personal friend and professional associate, David Brudney of California, wrote a wonderful recollection of the personal side of Jack that he knew in their Westin days. I enjoyed learning some things I did not know about his background prior to the 18 years Jack and I overlapped in Tennessee.
A primary observation for me was that Jack was an exceptional hotelier and caring individual. He inspired an army of other professionals through his commitment to continuous learning and certification.
Most of these programs can be offered as either a keynote address or an interactive workshop.
For each of the last several years, I have felt honored to work with the award winning Short Course of the Texas Hotel & Lodging Association. TH&LA for the past six decades has annually offered a week-long course at a very attractive rate for rising hospitality professionals.
Last year, one of the topic areas I addressed was marketing. Today's rising professionals are very savvy on social media and a number of related areas. Below are a sampling of questions for your review. Mark True or False and take a moment to think why you answered the way you did.
The important word is WANT, not NEED.Remember this at all times and watch the difference this makes to your business.