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Hotel Marketing & Sales

The 5 Ways to Make Yourself Memorable - and it can work for your hotel, too! Apr 17, 2014: The 5 Ways to Make Yourself Memorable

by Mike Michalowicz, Author of The Toilet Paper Entrepreneur, Toilet Paper Entrepreneur

What's the Problem? and The Solution Is™ Addresses SEO for Hotels Apr 3, 2014: What's the ProblemTM?
Knowing where to look and what to do in order to maximize Search Engine Optimization.

The Solution Is™
More than 100 specific answers for today's hoteliers to tackle this must-know issue.

Hospitality Tip of the Week : A Hotel Thanks its' Biggest Customer in a Unique Way Mar 30, 2014: A Providence RI hotel salutes its' customers and staff in a special way with a flash of its own

The Value of A Good Idea Mar 29, 2014: What's the Problem™? Too small a budget to find new marketing approaches

This video clip identifies the need to be creative and find small points of competitive edge. The short article identifies ways to find and introduce new ways of updating marketing and operational best practices.

Hospitality Tip of the Week™: Focus on Matching Needs and Wants Mar 28, 2014: Focus on Matching Needs and Wants
" No Need: We don't just sell people what they need- we sell them what they want.
The approach is to make what they need so appealing that they will want it.
When you combine wants and needs, sales increase. "
Zig Ziglar

50 Totally Random Social Networking Tips Feb 20, 2014: While the title indicates that there are 50, there are actually lots more once you visit the additional content contained in the links.

12 Tips for Increasing Your Ranking on TripAdvisor Feb 17, 2014: Do you have a goal to rank higher on Trip Advisor (TA)?

Wouldn’t you love to be one of the hotel’s featured on the “Visiting [insert your city here]” page similar to this teaser for South Africa?

5 Online Marketing Tips For Your Hotel Restaurant Feb 15, 2014: Follow these five extra tips to optimize your hotel restaurant's online presence to improve your restaurant occupancy as well as supplement your hotel's overall SEO strategy.

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Cornell Study Finds Daily Deals Bring in New Customers, but Repeat Business Remains a Question Feb 13, 2014: Cornell Center for Hospitality Research Finds Hotel Industry

Split on Value of Using 'Flash' Sales

Master The Marketing Mix: It's All About the Ps and the Cs Feb 11, 2014: Today, the term Marketing Mix represents the key elements of any effective marketing plan, which include multiples of the elements of tried and true marketing strategies like the “4 Ps” and the “7 Cs”.