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Revenue Management May 29, 2018: Turn-around and Revenue Management include an evaluation of the core processes used in the overall hotel marketing and promotional activities by the hospitality staff assigned. These processes include the critical pricing activities of selling and working with other hospitality businesses in the creation of packages that add value.

Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands May 28, 2018: With literally dozens of hospitality and hotel brands in every major category of our business, the pressure is very real to capitalize on the value of the brands we represent and use. This seminar offers a fresh look at the ways we use the equity in each of our brands in our everyday business decisions on pricing, purchasing, maintaining quality, and increasing our market share.

Medical Lodging - A Niche in hotel positioning May 25, 2018: Medical lodging can be an image enhancer, a service, a financially self-supporting hotel profit center, and a marketing advantage for a medical center if properly planned, positioned, managed and supported. The medical centers of the 21st Century face challenges that differ tremendously from the past. Linking with the services of a properly positioned hotel can help balance the marvels of modern technology with the fiscal responsibility, design and "high touch" needs of their patients and their patient families.

2018 Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™ May 21, 2018: The Keys to Success™ are results-driven programs aimed at building competitive advantage.

Most of these programs can be offered as either a keynote address or an interactive workshop.

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner May 18, 2018

Russell Rules- Teams Win

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner

Workshop Focus:
Hotel Profitability Ratios, Hotel Guest Services, Hotel Operations

This is not a workshop on sports, but on how the individual can move the entire hospitality organization to long term success with innovation, leadership and strategic goals.

Bill Russell of the Boston Celtics defined the passion for winning through teamwork and focus. This session shares his eleven rules for success.

Keys to Success Agenda and Learning Results

The Value of the Sixth Man in Hospitality and any Business
Discipline, Delegation, and Decision Making in Hospitality
The Celtic Mystique or Making Celtic Pride Work for You

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool Mar 22, 2018: What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels

By Margaret Ady

It's all in a State of Mind Mar 20, 2018: Success can be achieved with commitment, focus, service and belief, as evidenced in these short videos

10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace Mar 20, 2018: In my career as in yours, we have all seen people unexpectedly succeed and others that we believed would be the likely winners falter. In hotel sales, that can be especially true and I believe at least a portion of those outcomes are based on the “high touch” side of our industry. While we have the benefits today of technology that can track and measure statistics with incredible speed, the human interaction remains the fundamental core of success in hotel operations and sales. In a recent column, I mentioned 10 mistakes to avoid. Here are ten action steps that should help increase the likelihood of success.

A 10 step Plan on How to Market a Hotel Mar 19, 2018

Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with new developments every day, week and month …

Here is a 10 step plan on how to market a hotel.

Professional Development - for the individual and the organization Mar 11, 2018: Professional Development for the Individual is personalized training and coaching to enhance hospitality industry competencies and build polish in the areas of presentations, public speaking, and project leadership.

Professional Development for the Organization includes evaluating the competency and skill set levels of various hospitality managers.

Sales Training Mar 10, 2018: Hotel and Hospitality Sales Training examines the preparedness of the sales team, as well as evaluating the processes used in the sales efforts of the hotel by the staff assigned to it.

The outcome usually includes recommendations for specific skill or competency enhancements for the team to reach the hotel desired goals.

It's the Size of Your Idea, Not the Size of Your Budget Mar 4, 2018: People often create hotel operating budgets to spend the amount of money available or to capture the amount hoped for, rather than to accomplish the desired outcome or goal. This seminar will consider several ways to encourage hotel staff to think "inside and outside of the box" to improve both financial results and delivery of quality service.