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It's all in a State of Mind Feb 22, 2015: Success can be achieved with commitment, focus, service and belief, as evidenced in these short videos

A Quiz on Effective Hospitality Marketing: Using Complementary Tools Feb 4, 2015

Lessons From the Field™: Common Sense Approaches in Hotel Sales

For each of the last several years, I have felt honored to work with the award winning Short Course of the Texas Hotel & Lodging Association. TH&LA for the past six decades has annually offered a week-long course at a very attractive rate for rising hospitality professionals.

Last year, one of the topic areas I addressed was marketing. Today's rising professionals are very savvy on social media and a number of related areas. Below are a sampling of questions for your review. Mark True or False and take a moment to think why you answered the way you did.

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner Feb 4, 2015

Russell Rules- Teams Win

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner

Workshop Focus:
Hotel Profitability Ratios, Hotel Guest Services, Hotel Operations

This is not a workshop on sports, but on how the individual can move the entire hospitality organization to long term success with innovation, leadership and strategic goals.

Bill Russell of the Boston Celtics defined the passion for winning through teamwork and focus. This session shares his eleven rules for success.

Keys to Success Agenda and Learning Results

The Value of the Sixth Man in Hospitality and any Business
Discipline, Delegation, and Decision Making in Hospitality
The Celtic Mystique or Making Celtic Pride Work for You

HOW TO BUY A HOTEL Handbook: Franchise Issues in Hotel Purchase and Sale Transactions Feb 3, 2015: Buying or selling a hotel operating under a brand name requires special attention. Typically, the existing franchise agreement will be assumed, terminated or modified in some way, and the new branding arrangements will usually have a significant impact on the value and profitability of the hotel. The JMBM Global Hospitality Group® has represented buyers and sellers of hotels with all the major hotel brands, and has developed practical solutions to achieve a smooth transition of the franchise from the seller to the buyer, or to change the franchise if that suits the buyer's goals. Knowing when and how to work with the franchisor as part of the transaction can save both parties a lot of money, avoid major disruptions of hotel operations upon the sale and increase the value of the property itself.

10 Tips for Pricing Your Product Feb 3, 2015: Pricing isn't a static venture: it should and must slide with changing market considerations, new products and evolving business goals. You've got to start somewhere, though, so before slapping that $5.99 sticker on your new widget, check out these 10 tips for pricing your product.

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool Feb 2, 2015: What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels

By Margaret Ady

Likeability: how to double your sales! Feb 2, 2015: SALES is definitely about solving problems, and the easier you can make it for people to use your solution the better.But it’s NOT about NEEDS. We need loads of things in our lives, but we won’t spend money on those things UNLESS WE REALLY WANT TO – meaning UNLESS WE REALLY WANT THEM.

The important word is WANT, not NEED.Remember this at all times and watch the difference this makes to your business.

45 Proven Ways to Succeed in Hospitality in Any Economy Jan 31, 2015

Keys to Success
Agenda Points and Learning Results

Defining your niche hospitality
Interaction with Vendors and Bankers
Maximizing the Value of Your Brands
Improving Your Profitability Ratios

Pilgrims to New Pioneers of Hospitality - Converting the Lessons of the Past to the Successes of the NOW Jan 30, 2015

The hospitality and tourism industry is collectively considered the single largest employer in the world today. It is unique from many other industries in that it requires a substantial measure of both tangible and intangible asset care. It is an industry that requires large amounts of capital, yet is one that requires and intense commitment to the "people"side of service. This workshop shares lessons from 18 people who have dramatically influenced the Hotel Industry.

Keys to Success Agenda and Learning Results

Original Pioneers as A Catalyst of Change
Hospitality Managers and Leaders
Visionaries and Hospitality Educators

Professional Development - for the individual and the organization Jan 29, 2015: Professional Development for the Individual is personalized training and coaching to enhance hospitality industry competencies and build polish in the areas of presentations, public speaking, and project leadership.

Professional Development for the Organization includes evaluating the competency and skill set levels of various hospitality managers.

50 Totally Random Social Networking Tips Jan 29, 2015: While the title indicates that there are 50, there are actually lots more once you visit the additional content contained in the links.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue Jan 28, 2015: For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of 'the next big thing' to save hotel distribution – from social media to the mobile channel and wearable devices.
Why are we even talking about SEO in this day and age? HeBS Digital's own experience categorically shows that more than half of website booking revenue across our client portfolio comes as direct referral from the search engines, including organic and paid search.

At the same time, there is a direct correlation between the quality of the website SEO and the results from your paid search (SEM) campaigns. The better the SEO on the site, the better the Quality Index assigned to your paid search campaigns by Google, which means higher ad position, better conversion rates, higher ROIs and lower cost per click.