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The Solution Is™ offers suggestions and potention solutions to specific problems submitted by readers or identified from HospitalityEducators.com associates' consulting.

WHAT'S THE PROBLEM™? is related to this site, where there will be at least one potential solution discussed and that segmentwill be open to visitors and members.

The Solution Is™will provide more detailed options and additional possible ways to address problems

in this MEMBERS ONLY section .

These areas will include input from a wide range of hospitality professionals from all portions of the industry.

If you would like to participate, please contact John.Hogan@hospitalityeducators.com.

Recent articles

A Quiz on Effective Hospitality Marketing: Using Complementary Tools Sep 30, 2022

Lessons From the Field™: Common Sense Approaches in Hotel Sales

For each of the last several years, I have felt honored to work with the award winning Short Course of the Texas Hotel & Lodging Association. TH&LA for the past six decades has annually offered a week-long course at a very attractive rate for rising hospitality professionals.

Last year, one of the topic areas I addressed was marketing. Today's rising professionals are very savvy on social media and a number of related areas. Below are a sampling of questions for your review. Mark True or False and take a moment to think why you answered the way you did.

- Academic Programs Consulting Resources from HospitalityEducators.com Aug 5, 2021: Hospitality Academic Programs Case Study - An intermediate sized city was undergoing tremendous growth in several hospitality segments, including hotels, restaurants, attractions and special events. The population of the city was not growing at the same pace and the need for qualified and competent staff at all levels had become critical. There was neither a 2 or 4 year hospitality program in the area and several major hotel and restaurant employers were looking for support and assistance.
John Hogan

Sample Video Links and Topics used in Hospitality Educators training Aug 3, 2021: 15 Representative Video Links and Topics

Checklist: Conducting a Hotel Site Inspection Aug 1, 2021: What to look for and smart questions to ask

Pilgrims to New Pioneers of Hospitality - Converting the Lessons of the Past to the Successes of the NOW Jul 28, 2021

The hospitality and tourism industry is collectively considered the single largest employer in the world today. It is unique from many other industries in that it requires a substantial measure of both tangible and intangible asset care. It is an industry that requires large amounts of capital, yet is one that requires and intense commitment to the "people"side of service. This workshop shares lessons from 18 people who have dramatically influenced the Hotel Industry.

Keys to Success Agenda and Learning Results

Original Pioneers as A Catalyst of Change
Hospitality Managers and Leaders
Visionaries and Hospitality Educators

45 Proven Ways to Succeed in Hospitality in Any Economy Jul 25, 2021

Keys to Success
Agenda Points and Learning Results

Defining your niche hospitality
Interaction with Vendors and Bankers
Maximizing the Value of Your Brands
Improving Your Profitability Ratios

A Baker's Dozen Approach to Success in Today's Hospitality Operations Jul 24, 2021: Workshop Focus: Hotel Profitability Ratios, Hotel Sales and Marketing Ideas, Hotel Operations

This workshop highlights the problems facing individual departments within every hotel and offers specific solutions on how to link efforts between departments for a cohesive team approach.

- Cultural Diversity Consulting Resources from HospitalityEducators.com Feb 27, 2020: John J. Hogan, CHE CHA CMHS CHO

Hotel Brands Case Study - This was a different type of hospitality consulting assignment in that I accepted the challenge of the CEO of a major international hotel company to expand my duties and accept the role of serving as the equivalent of chief diversity officer for the organization.

Revenue Management Feb 13, 2020: Turn-around and Revenue Management include an evaluation of the core processes used in the overall hotel marketing and promotional activities by the hospitality staff assigned. These processes include the critical pricing activities of selling and working with other hospitality businesses in the creation of packages that add value.

Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands Feb 4, 2020: With literally dozens of hospitality and hotel brands in every major category of our business, the pressure is very real to capitalize on the value of the brands we represent and use. This seminar offers a fresh look at the ways we use the equity in each of our brands in our everyday business decisions on pricing, purchasing, maintaining quality, and increasing our market share.

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool Mar 18, 2019: What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels

By Margaret Ady

Do It! Blog: Marketing for Smart People™ Feb 14, 2019: Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website.

But cranking out daily content is challenging.

How can you keep the blog post ideas flowing? How can you keep the content fresh and prevent yourself from re-hashing the same old thing?

Here’s a brainstorm of some ideas to get you started, or just keep you going...