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Over the last ten years, HospitalityEducators.com co-founder john Hogan has researched and found more than 100 proven strategies that have varying degrees of particular value to hospitality businesses. While some of them are not new, they all have specific benefits to anyone in the service industry. This Baker's Dozen introduces the first 13.

A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by Dr. John Hogan Mar 26, 2018

This column addresses the very core of all hotels. Without the proper planning and implementation of staffing and service, a hospitality business that interacts with guests 24 hours a day for 365 days a year has little chance for ongoing success.

Preventative Maintenance for Profitability Mar 23, 2018: Lodging managers are responsible for ensuring a successful, smoothly run property. Guests and their satisfaction are obviously a top priority and there are a number of recent resources and articles that address how to ensure existing guests become repeat customers. Unfortunately, the current focus on customer service and marketing programs overshadows the back-of-the-house operations which can ultimately determine if a property is profitable or not.

This article briefly highlights the main cost factors of PM and PM’s importance in guest satisfaction, and illustrates that a piece of equipment’s useful life may be enough to justify implementing a PM program for an asset type.

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool Mar 22, 2018: What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels

By Margaret Ady

Baker's Dozen of REASONABLE CARE Strategies Mar 20, 2018

Hoteliers must remember the Lessons of Reasonable Care! REASONABLE CARE - The degree of care that a reasonably prudent person would use under like circumstances.

10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace Mar 20, 2018: In my career as in yours, we have all seen people unexpectedly succeed and others that we believed would be the likely winners falter. In hotel sales, that can be especially true and I believe at least a portion of those outcomes are based on the “high touch” side of our industry. While we have the benefits today of technology that can track and measure statistics with incredible speed, the human interaction remains the fundamental core of success in hotel operations and sales. In a recent column, I mentioned 10 mistakes to avoid. Here are ten action steps that should help increase the likelihood of success.

Where is your desk? Another “High Touch” Lesson for Hospitality Managers Mar 18, 2018

Storytelling is a marvelous way to communicate a message in a very personal way and this column introduces the message of managerial effectiveness via one of the best stories to date on the hospitality industry.

Becoming a Class of One Mar 18, 2018: Class of One
Workshop Focus: Hotel Profitability Ratios, Hotel Sales and Marketing Ideas, Hotel Guest Services, Hotel Operations and Business Strategies

"Adequate" is a very ordinary word and too many hospitality businesses accept their performance and results as adequate, rather than exceptional. This workshop examines key hospitality businesses that were able to transcend the ordinary and became known as industry leaders in their own "class".

SERVICE CODE The commitment to hospitality Mar 17, 2018: Slide 1
Elsworth Statler is considered one of the most innovative and creative of hoteliers of all time. He is credited with many of the practices and construction methods that became industry standards. To emphasize his commitment, Statler introduced what he called the STATLER SERVICE CODE. The following has been updated by Dr. John Hogan, CHA CHE MHS

Making Customer Service Real Mar 16, 2018: Customer service is one of the most personal experiences in all of hospitality and is, at times, difficult to measure. It can often be the deciding factor in a hotel or restaurant customer's satisfaction and intent to return.

Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands Mar 16, 2018: With literally dozens of hospitality and hotel brands in every major category of our business, the pressure is very real to capitalize on the value of the brands we represent and use. This seminar offers a fresh look at the ways we use the equity in each of our brands in our everyday business decisions on pricing, purchasing, maintaining quality, and increasing our market share.

A to Z Steps to Profits or How to Stop Your Hospitality Brands and Management from Stifling People and Strangling Profits Mar 15, 2018

A to Z Steps to Profits

How to Stop Your Hospitality Brands and Management from Stifling People and Strangling Profits
Workshop Focus: Hotel Profitability Ratios, Hotel Service, Hotel Operations

In a time of continuing uncertainty about global economies and government interventions, we all may feel a sense of frustration about things we cannot change. This program addresses 26 specific topics that we can successfully tackle in our every day hospitality businesses.

Keys to Success Agenda Points and Learning Results