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ehotelier presents a special feature series entitled Key Learnings of 2010 to help us all navigate through the successes and failures of 2010 into the new year . The third article in this series is by successful hospitality executive, educator, author and consultant, John Hogan...

Do It! Blog: Marketing for Smart People™ Feb 14, 2019: Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website.

But cranking out daily content is challenging.

How can you keep the blog post ideas flowing? How can you keep the content fresh and prevent yourself from re-hashing the same old thing?

Here’s a brainstorm of some ideas to get you started, or just keep you going...

A Baker's Dozen Approach to Success in Today's Hospitality Operations Feb 12, 2019: Workshop Focus: Hotel Profitability Ratios, Hotel Sales and Marketing Ideas, Hotel Operations

This workshop highlights the problems facing individual departments within every hotel and offers specific solutions on how to link efforts between departments for a cohesive team approach.

Effectively Interacting with the Media - Keys to Success Feb 12, 2019

There are many times in this global economy when our hotel or hospitality business might become the news, rather than be featured in it and that realization is the reason behind this column. The five major points in this column are offered as a primer for positive contact and professional relations with the media.

The Difference Between Capital and Cash Feb 12, 2019

There are many tasks every small business owner must handle personally, but none calls for personal attention more than allocating capital. Cash management is also a critical task, but operating cash is not capital. Cash pays expenses and is evaluated daily, weekly and monthly, while capital pays for investments in the future of your business and is evaluated over years—possibly even generations.

2019 Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™ Feb 12, 2019: The Keys to Success™ are results-driven programs aimed at building competitive advantage.

Most of these programs can be offered as either a keynote address or an interactive workshop.

The Value of A Good Idea Feb 11, 2019: What's the Problem™? Too small a budget to find new marketing approaches

This video clip identifies the need to be creative and find small points of competitive edge. The short article identifies ways to find and introduce new ways of updating marketing and operational best practices.

Cashing In on a Good Thing - Understanding how GREEN benefits everyone Feb 10, 2019: Get some perspective. Find out what hotels nationwide are implementing and what makes sense specifically for your hotel property. If you do not have a dedicated individual to focus on the strategy consider hiring a sustainability consultant.

Becoming a Class of One May 24, 2018: Class of One
Workshop Focus: Hotel Profitability Ratios, Hotel Sales and Marketing Ideas, Hotel Guest Services, Hotel Operations and Business Strategies

"Adequate" is a very ordinary word and too many hospitality businesses accept their performance and results as adequate, rather than exceptional. This workshop examines key hospitality businesses that were able to transcend the ordinary and became known as industry leaders in their own "class".

What They Don't Teach You at Hotel School May 23, 2018

Experience vs. School
There will always be an ongoing debate on the comparative merits of experience versus the knowledge acquired in formal educational settings The best lessons anyone can learn from hotel schools include an awareness of what really occurs on the front line in the actual hospitality setting. This seminar transitions the academic message to the real world of running a profitable hospitality business.

Keys to Success Agenda and Learning Results

High Touch versus High Tech
The Differences Between Hospitality Sales and Marketing
The Art of Being a Good Host
The Distinctions in Running a Hotel and Entrepreneurship

A to Z Steps to Profits or How to Stop Your Hospitality Brands and Management from Stifling People and Strangling Profits May 20, 2018

A to Z Steps to Profits

How to Stop Your Hospitality Brands and Management from Stifling People and Strangling Profits
Workshop Focus: Hotel Profitability Ratios, Hotel Service, Hotel Operations

In a time of continuing uncertainty about global economies and government interventions, we all may feel a sense of frustration about things we cannot change. This program addresses 26 specific topics that we can successfully tackle in our every day hospitality businesses.

Keys to Success Agenda Points and Learning Results