Changes We Will See In Hotel Marketing
publication date: May 5, 2013
Experimentation is always expensive in terms of time and human resources. The simple fact is that the basic tactics of hotel sales and marketing still work. Revenue Management Expert Neil Salerno 's impression was that, in recent years, many hoteliers have drifted away from the basics, in favor of new technology and the many unrealistic promises about the use of non-travel related social media. He opined that this type of social media has not yet made any impact for individual hotels.
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