HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue Jan 28, 2015: For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of 'the next big thing' to save hotel distribution – from social media to the mobile channel and wearable devices.
Why are we even talking about SEO in this day and age? HeBS Digital's own experience categorically shows that more than half of website booking revenue across our client portfolio comes as direct referral from the search engines, including organic and paid search.

At the same time, there is a direct correlation between the quality of the website SEO and the results from your paid search (SEM) campaigns. The better the SEO on the site, the better the Quality Index assigned to your paid search campaigns by Google, which means higher ad position, better conversion rates, higher ROIs and lower cost per click.

A Brief Guide to Google Hotel Price Ads (HPA) Aug 15, 2014: A Brief Guide to Google Hotel Price Ads (HPA)

What does the new Google Pigeon update mean for your hotel? Aug 15, 2014

Top Five Trends in Hospitality for 2014 Jul 18, 2014: Kendall’s School of Hospitality Management, ranked by an ORC International– 2013 Survey as the No. 1 program in Chicago for preparing students for hospitality careers, has released its trends outlook for the hospitality industry in 2014.

12 Tips for Increasing Your Ranking on TripAdvisor May 13, 2014: Do you have a goal to rank higher on Trip Advisor (TA)?

Wouldn’t you love to be one of the hotel’s featured on the “Visiting [insert your city here]” page similar to this teaser for South Africa?

New Rules of Money Apr 7, 2014: Robert Kiyosaki - New Rules of Money,

Part 1/7: Conventional Education Vs. Financial Literacy

What's the Problem? Feeling lost? Uncertain which way to turn? Mar 31, 2014: The Holstee Manifesto is a call to action to live a life full of intention, creativity, passion, and community

Invictus - the poem that motivated a nation can inspire your hospitality business! Mar 21, 2014

What's the Problem?
Incomplete communication to associates that leads to a lack of trust and conviction

Invictus -
this is the motivating poem that inspired Nelson Mandela during his 27 years of imprisonment. What motivated a nation can be an inspiration at the individual hotel property and hospitality business.

Cornell Study Finds Daily Deals Bring in New Customers, but Repeat Business Remains a Question Feb 13, 2014: Cornell Center for Hospitality Research Finds Hotel Industry

Split on Value of Using 'Flash' Sales

Master The Marketing Mix: It's All About the Ps and the Cs Feb 11, 2014: Today, the term Marketing Mix represents the key elements of any effective marketing plan, which include multiples of the elements of tried and true marketing strategies like the “4 Ps” and the “7 Cs”.

Difficulties in the pub trade Feb 10, 2014: Guest Columnist Conor Kenny shares insights on business and financial challenges in this You Tube video on one of the world's most established segments of hospitality - the local pub. While you may not have a "pub" in the traditional sense of the word, there are many similarities to other services in hospitality. We felt our global readers would appreciate this unique perspective.

Pinterest Best Practices for Hotels Feb 6, 2014: Pintest’s new dashboard now gives business owners the ability to see all of their Pinterest traffic activity in an intuitive, cleanly laid out display. Your Pinterest data will show your pins/week, repins/week and followers. In close, it’s never been more apparent that Pinterest has become a major social media platform that can effectively augment your overall social media strategy.