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Lessons on Brands and Discounting (with a touch of humor)

publication date: Jul 8, 2009
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One only needs to read any news today globally to learn of continuing economic hesitation in projecting when the economy might reverse direction. One also can read the online or print stories about the challenges facing hospitality. Even though it has been substantiated repeatedly by every qualified source that huge discounting alone is NOT a good business decision, we continue to read stories about that exact approach by too many hoteliers.

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