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Principle of Success: Fine tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage Part 2

publication date: Jun 12, 2012
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Offering and providing a competitive advantage requires identifying a specific target audience with distinctly defined requirements. It means developing and delivering high-quality and suitably priced accommodations, meetings and/or other services that you provide better than anyone else in your competitive set and market.

Hospitality businesses and hotels are always looking for a way to stand apart from the masses and that no longer means being with a particular brand. It means providing something that means the needs for a specific target audience and there is the (secret) answer. It should be obvious - to excel and lead the field means being better than the rest of the field.

The question to answer is direct: what must my hotel do to to excel and lead the field?

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