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Hoteliers and OTA's, Partners or Opponents?

publication date: Oct 3, 2011
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Hotel Marketing and Sales StrategiesThe point offered by this leading industry marketing strategist is simple, he believes. When two organizations fail to come to agreement to join forces, there is no license for anyone, outside either organization, to take sides and publically castigate one of the parties. Fairness and balance should be the goal. This article reviews opinions from many hoteliers who work well with Expedia and consider them indispensible, while others feel that Expedia's terms are unreasonable.

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