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Is Your Hotel Innovative or Just Another Commodity?

publication date: Mar 8, 2012
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For several years, I have been cautioning hotel owners and managers to be creative and inspirational in their hotels.  The dangers of consumers selecting hotels on the basis of primarily price has continued to increase, and the reality of  many hotels becoming a commodity is very real.  This short piece from Fast Company Editor Robert Safian offers some excellent insights.

Dr. John Hogan, CEO HospitalityEducators.com

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