Marketing has never been so necessary. A changed landscape means the need for a new plan, a new marketing plan.
When life is good and the tills are ringing, it’s all too easy to get lazy. Lazy people get unfit. Unfit people can’t run and when a storm blows we need to be able to sprint, be flexible and adapt to the new conditions.
This is not a note on recession; this is about marketing after a recession. There is a difference.
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