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Revenue Management Must Overcome Several Challenges to Create a Bigger Impact

publication date: Aug 2, 2012
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 RM Must Overcome Several Challenges to Create a Bigger Impact

 Revenue management (RM) can contribute a lot more than it does today in the travel industry. But to do so RM executives need to take a longer term view of enterprise value which may conflict with the short-term optimisation goals of their day jobs. They also need to think strategically about how RM principles can be extended to the customer and channel space.

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