Operations Planner
«  »
SMTWTFS
 12
3456789
10111213141516
17181920212223
24252627282930
31 

5 Simple Ways to Improve Hotel Sales in a Lousy Economy

publication date: Oct 3, 2012
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.
Hilton San Antonio Hill Country  For many hotel owners and managers, reducing rates is the lazy-man's form of marketing. It’s generally the first thought when sales are low; after-all, it takes very little thought and certainly very little research and/or effort. And, it also ignores the fact that people don’t buy rate, they buy value. Simply lowering rates for everyone ignores the fact that most people are not seeking  hotel rooms based upon rate alone. If that were true, the hotel with the lowest rates would be full all the time.

In a vacuum, rates mean little, but no hotel should operate in a vacuum. Low rates, when compared to your competition set, can also devalue your hotel. “You get what you pay for” is still alive and well; when a product is not known, its price will define its quality.



Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.

Search the Site