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Defining social media success

publication date: Sep 26, 2012
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Defining social media success, for some, is all about playing the numbers game. For some, it’s down to meaningful social media engagement. For others, it’s about quantity and quality in equal measure.But, whichever way you measure your social media success, one thing is clear – as in business in general, the relationship-building has to come first.

Quantity can rarely be sustained into long-term, profitable social media engagement without first giving quality.

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