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There are many times in this global economy when our hotel or hospitality business might become the news, rather than be featured in it and that realization is the reason behind this column. The five major points in this column are offered as a primer for positive contact and professional relations with the media.

The Difference Between Capital and Cash (in: Hotel Accounting) Feb 12, 2019

There are many tasks every small business owner must handle personally, but none calls for personal attention more than allocating capital. Cash management is also a critical task, but operating cash is not capital. Cash pays expenses and is evaluated daily, weekly and monthly, while capital pays for investments in the future of your business and is evaluated over years—possibly even generations.

2019 Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™ (in: Hotel General Managers) Feb 12, 2019: The Keys to Success™ are results-driven programs aimed at building competitive advantage.

Most of these programs can be offered as either a keynote address or an interactive workshop.

6 Sales and Marketing Metrics Every Hotel Owner Cares About (in: Trends & Hot Topics) Feb 11, 2019: Hotel owners and asset managers are frustrated.

They no longer want to hear about "branding initiatives" or fuzzy math from their management teams… they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

So it's important to have complete fluency in the KPIs that affect the bottom line.

The Value of A Good Idea (in: What's The Problem™?) Feb 11, 2019: What's the Problem™? Too small a budget to find new marketing approaches

This video clip identifies the need to be creative and find small points of competitive edge. The short article identifies ways to find and introduce new ways of updating marketing and operational best practices.

Cashing In on a Good Thing - Understanding how GREEN benefits everyone (in: Professional Development) Feb 10, 2019: Get some perspective. Find out what hotels nationwide are implementing and what makes sense specifically for your hotel property. If you do not have a dedicated individual to focus on the strategy consider hiring a sustainability consultant.

Checklist: Conducting a Hotel Site Inspection (in: Hotel Marketing & Sales) Feb 8, 2019: What to look for and smart questions to ask

the Components Of Hotel Franchise Fees (in: Hotel General Managers) Jan 29, 2019

During the PKF study period, the cumulative total of the four franchise related fees ranged from a low of 6.0 percent of rooms revenue to a high of 6.7 percent.

PKF Hotel franchise companies (“the brands/chains”) charge their franchisees a series of fees that cover a variety of services provided by the franchisor. In our firm’s annual Trends® in the Hotel Industry survey of operating statements, PKF Hospitality Research, (PKF-HR is a CBRE company) captures four of these fees discretely:

Royalty Fees
Advertising and Marketing Assessments
Loyalty Program Fees
Reservation Assessments

What's the Problem? Inadequate training (in: What's The Problem™?) Jan 24, 2019

Inadequate training can lead to dissatisfied guests, high staff turnover, lower profitability and lost market share. This video from a Starwood Director Service Culture for Starwood Hotels & Resorts EAME offers some fundamental insights.

Revenue Management (in: Consulting Resources from HospitalityEducators.com) May 29, 2018: Turn-around and Revenue Management include an evaluation of the core processes used in the overall hotel marketing and promotional activities by the hospitality staff assigned. These processes include the critical pricing activities of selling and working with other hospitality businesses in the creation of packages that add value.

- Academic Programs Consulting Resources from HospitalityEducators.com (in: Consulting Resources from HospitalityEducators.com) May 27, 2018: Hospitality Academic Programs Case Study - An intermediate sized city was undergoing tremendous growth in several hospitality segments, including hotels, restaurants, attractions and special events. The population of the city was not growing at the same pace and the need for qualified and competent staff at all levels had become critical. There was neither a 2 or 4 year hospitality program in the area and several major hotel and restaurant employers were looking for support and assistance.
John Hogan

- Cultural Diversity Consulting Resources from HospitalityEducators.com (in: Consulting Resources from HospitalityEducators.com) May 26, 2018: John J. Hogan, CHE CHA CMHS CHO

Hotel Brands Case Study - This was a different type of hospitality consulting assignment in that I accepted the challenge of the CEO of a major international hotel company to expand my duties and accept the role of serving as the equivalent of chief diversity officer for the organization.