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Reasons CEOs Should Get Social

publication date: Dec 9, 2011
author/source: Lauren Drell

5 Big Reasons CEOs Should Get Social


Over the past few months, we’ve introduced you to some of the most impressive CEOs in the digital marketing and tech space. While the businesses have flourished online, so too have the social profiles of the CEOs — they realize the power of Twitter, Facebook and other social platforms, and they use them regularly.

In case you missed it, here’s a recap of the five posts in our Social CEO Series. Below that, you’ll find an infographic that highlights data about how some in the C-suite are using social media sites, how they consume news and the benefits of being a socially savvy CEO.

1. Why Richard Branson Always Makes Time for Social Media

Where most corporate blogs still house formal announcements, the Virgin Group website hosts a blog written with Branson’s first-person flair. Many of them read like diary entries.

Branson’s Twitter, Facebook and Google+ profiles are all equally personal and active. Much of what he posts is related to his many philanthropic efforts. But other times, he’s just tweeting his thoughts or writing about his active globe-trotting lifestyle. Here, he explains why he puts in the effort. Read the full story here.

2. Why Evernote Bet the Company on Mobile & Social Media

At the helm of Evernote, an emerging digital note-taking empire, is the personal-memory-assistant-obsessed Phil Libin. As a blogger, active Tweeter and Google+ neophyte, Libin is the quintessential social CEO, and he bet the success of his company on mobile and social media before it was cool to do so. Read the full story here.

3. How Jetsetter’s CEO Keeps the Travel Conversation Flowing With Social Media

Drew Patterson is the CEO of Jetsetter, a two-year-old travel startup and member of the Gilt Groupe luxury flash deal family. The site offers 20 to 40 sales each week on “Jetsetter-verified” hotels, villas and adventures all around the world to its two million members. The site uses social media to maintain a dialogue about travel with consumers about travel. Everything from dream destinations and honeymoon planning to customer service and feedback is filtered through social media. Read the full story here.

4. How Kiva.org’s CEO Uses Social Media to Spark a Dialogue of Change

What does it mean to lead a non-profit in the social media age? For Matt Flannery, the CEO of micro-lending network Kiva.org, it’s about maintaining personal connections with thought leaders and engaging in constructive dialogue with his organization’s supporters.

The site, founded in 2005, has grown up with social media and matured with the platforms that are now so active in driving awareness to causes and campaigns. After lending more than $241 million to entrepreneurs in developing countries, we can’t help but wonder if the worlds of micro-finance and micro-communication have somehow become intertwined. Read the full story here.

5. How Social Media Helped Kate Spade Become a Global Brand

If our play-by-play coverage is any testament, Kate Spade New York ranks among the strongest brands in the online marketing space. From Twitter and Tumblr to Instagram and online video, the quality and strength of voice the fashion and lifestyle label has brought to each new platform is consistently impressive.

We spoke with Craig Leavitt, who joined Kate Spade in 2008, about the fashion company’s gains in digital media and ecommerce, the latter of which is approaching triple-digit growth this year. Read the full story here.

The Social CEO

Infographic courtesy of Voltier Digital, based on research from CEO.com

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