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Getting the Most out of Your Hotel Franchise Investment (Part 1 of 3)

publication date: Nov 25, 2011
author/source: Dr. John Hogan CHE CHA MHS
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Franchising and branding continue to be integral parts of the hotel and hospitality landscape, with an estimated 28,200 of the 49,500 hotels (roughly 56%) in the US belonging to a branded or franchised organization. Another calculation projects that an estimated 68%+ of the more than 4,600,000 US hotel rooms1 ( or 3.1 million) are somehow brand affiliated, when management agreements and brand owned and operated hotels are included.

Part One of the Getting the Most out of your hotel franchise investment series is meant to offer a high-level overview of the business matters that directly link to the running of a hotel. Business gets more complicated every year and the evolution of the global marketplace make it even more complex. Understanding the business model and its evolution is important.

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