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Overview for Consulting from HospitalityEducators

publication date: Mar 9, 2018
author/source: HospitalityEducators.com Resources

Dr. John Hogan CHA CMHS CHE CHO               Overview for Consulting

As a career business professional and educator who has held senior leadership with administrative responsibility in several organizations involving both academic and entrepreneurial enterprise, I have demonstrated competencies as a strong leader, relationship builder, general problem solver and mentor.

My professional experience includes over forty  years in operations, service, sales and marketing, training, management development and asset management on both a single and multi-property basis, including service as Senior Vice President of Operations in a specialty medically oriented hotel brand for eight years.  My background includes teaching college level courses as an adjunct professor at three different colleges and universities over a twenty-year period, while managing with Sheraton, Hilton, Omni and independent hotels.

My consulting work is based on my hotel industry experience, training, education, experience as a hotel company trainer and university level hotel school instructor, active participation in organizations supporting the hotel industry, frequent author and a reasonable degree of professional certainty.

The approach used:
  1. Discuss perceived problem with client to ascertain concerns and possible solutions
  2. Prepare a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  3. Identify and Focus on the strengths
  4. Recommend at least two options on growing the strengths and addressing the weaknesses
Real-World Case Study - A Small Brand Name of Hotels (common ownership) facing challenges in staff turnovers, service levels, and low market penetration.
  1. Discussion revealed little initial or ongoing training for line-level staff and inconsistency in marketing practices across the brand.
  2. SWOT analysis identified several problem areas that were easily remedied and practices that required in-depth focus.
  3. Strengths included:  a caring staff needing training and reinforcement and a committed sales team needing uniform guidelines.
  4. Recommendations included:  several approaches to line-level training and establishment of brand coordinated marketing protocols.
Results:  Guest satisfaction scores improved and market position increased over a 6month period.  Ownership elected to sell the brand to an international group at a fair price to all involved.

Professional Expertise
  1. Sales Management and Training
  2. Turn-around and Revenue Management
  3. Professional Development for the Organization and the Individual
  4. Customer Service
  5. Making Cultural Diversity Real
  6. Accreditation and Developing Academic Hospitality Programs
  7. Medical Lodging Consulting
  If you are interested in having me work with you, please contact me for a no-cost discussion at john@hoganhospitality.com. or call me at 602-799-5375

Contact me for ideas on proven ways to help you and your teams focus on Hotel Profitability Ratios, Hotel Guest Services, Hotel Sales and Marketing Ideas, and Hotel Operations

Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and  Hospitality Industry Associations 

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